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Song Writing and Team Building

Song Writing and Team Building

The Song Team

This was the best team building and leadership event we've ever had. Our team is still on fire! — Delta Airlines

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‘Lighting the Future Through Song’: Broward Students Transform Holocaust Testimony into Music

February 6, 2026 by Boom SEO Leave a Comment

As the generation of firsthand Holocaust survivors grows smaller, educators are searching for meaningful ways to ensure their stories endure. While many children and grandchildren of survivors have stepped forward to carry the torch, teachers continue to grapple with a pressing question: how do you present such painful history in a way that truly resonates with young people?

In Broward County, two local creatives believe the answer lies in music.

Musician Jeff Jacob teamed up with visual artist and educator Ali Shrago-Spechler, director of The George Gottlieb Institute at the David Posnack Jewish Community Center in Davie, to launch a powerful new initiative. Through the Institute’s Testimony to Teach program, they invited history students from Cooper City High School and Everglades High School to transform Holocaust survivor testimonies into an original song.

The project, titled “You Can Be a Candle,” blends storytelling, songwriting and live performance into a single immersive experience.

“What better way to internalize history than by creating something from it?” Shrago-Spechler said. “Music allows students to connect emotionally and intellectually. They listen, they write, they sing — and through that process, they become active witnesses.”

The students first participated in two sessions where they listened to testimony from first-, second-, and third-generation survivors. They then gathered at the David Posnack JCC for a live collaborative songwriting event staged like an intimate acoustic concert. Jacob created a relaxed, performance-style setting to inspire creativity and reflection.

Drawing from what they had learned, students worked alongside first-generation survivor Ivan Gluck to craft verses rooted in his lived experiences. The lyrics reflect fear, resilience and hope, with lines that evoke the uncertainty and solidarity that sustained many during the Holocaust.

Once the song was written, students recorded their vocals in a mobile studio set up on site. Local musicians and community members joined in to complete the production, turning the classroom exercise into a fully realized recording.

“For me, it was about giving students a memory they’ll carry with them,” Jacob said. “When you create something yourself, it stays with you differently. Maybe one day, if they see injustice or hatred, they’ll remember this moment and speak up.”

From Film to Song

The Testimony to Teach program began two years ago with students producing a short film inspired by survivor stories. While impactful, Shrago-Spechler felt some participants remained emotionally distant from the material.

“When you’re teaching difficult history, students sometimes instinctively protect themselves,” she explained. “It can be hard for them to stay fully engaged.”

She found that music offered a more accessible entry point. Unlike visual art, where students may doubt their skills, songwriting invites everyone to participate.

“You don’t have to consider yourself artistic to contribute a lyric or rhythm,” she said. “Music feels open to everyone.”

Jacob wrote the song’s chorus in advance to guide the session, then performed it with a band that included community musicians and nonprofit partners. The finished track will be released on major streaming platforms in conjunction with Yom HaShoah in April. A short music video and a longer behind-the-scenes documentary are also in development, capturing both the creative process and student reflections.

For Shrago-Spechler, the energy in the room after the recording wrapped was unforgettable.

“You could feel that something meaningful had happened,” she said. “This is why this work matters — because it empowers students to carry these stories forward and stand against hate.”

The initiative is part of a broader effort to strengthen Holocaust education in Broward County. Upcoming programming includes a May event featuring culinary historian Michael Twitty, author of “Koshersoul: The Faith and Food Journey of an African American Jew,” exploring Jewish identity and cultural memory through food.

“We may not be able to solve antisemitism everywhere,” Shrago-Spechler said, “but we can make a difference here. If students leave these programs with empathy, awareness and courage, that’s a powerful start.”

Filed Under: Uncategorized

VOYAGE Miami (Formerly Canvas Rebel) Does a Follow Up Interview with Song Team Founder, Jeff Jacob

June 19, 2024 by Jeff Leave a Comment

Today, we’d like to introduce you to Jeff Jacob.

Hi Jeff, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
Wow, that’s a BIG ask. I guess there are two questions here. One, how did I get started as a creative? And two, how did I get started as a non-profit activist-leader? As to the first question, my love of music certainly started with listening to Dad and Mom’s vast record collection, coupled with listening to Dad sing and play piano in the living room as a kid.

He’d do old standards, show tunes, Everly Brothers, Sinatra, Belafonte. The Beatles. Started piano lessons early and participated in school musicals by 3rd grade. Wrote my first song in 10th grade, recorded a horrible demo for my first recording freshman year in college, and then just kept going. I wound up in Nashville many years later and stayed nearly 2 decades trying to “lose the day job, ” and be a full-time songwriter.

Released 6 albums and countless singles and began producing a bit for others. (I even wrote a few magazine pieces!) During my last few years in Nashville, I also volunteered a bit in Animal rescue and faith-based initiatives. I also started my team-building company THE Song Team, as referenced in that earlier interview we did together. This takes us to question #2. I moved to South Florida a decade ago to combine my passions of volunteering/service and team-building.

My first role in non-profit leadership (or tilting at windmills ) was as Director at Big Dog Ranch Rescue. The largest, private, no-kill dog rescue is east of the Mississippi. That was an amazing and humbling experience. Since then, I’ve launched my own non-profit, done a TEDx talk, and taken on Executive Director roles for organizations doing good community work in the fields of Faith-based, Animal Welfare, and Mental Health/Substance Use Disorder.

I still write and record fairly often, and music is every bit as essential to me these days, as when I was living in Nashville surrounded by it every moment. Perhaps more so, as it now takes more effort and focus to balance out a life that carves enough space and energy for writing, performing, recording etc.

Music is right there with air and water for me on the needs chart.

Can you talk to us about the challenges and lessons you’ve learned along the way? Looking back, would you say it’s been easy or smooth in retrospect?
Nope, is it ever? I think everyone goes through life trying to avoid the biggest pot-holes, but you can’t steer around all of them. Bumps, twists, and turns… we all face. Some more than others, of course. I had a good, solid upbringing compared to many, many people, so that was a huge blessing. But I’ve had so many false starts and made too many poor choices to count. Then at some point, you just realize you are where you are really supposed to be.

I’ve battled mental health issues and even checked myself in for treatment at one point to stabilize my foundational self… the inner… emotional/mental core. It really helped, as did finding a good therapist and making sure to always focus on that which maximizes joy, calm, and contentedness. I’ve had plenty of disappointments in my career and in life. However, many more blessings have been brought to light as a result. The windows are always there to look through, sometimes we need to manually pull the blinds up though.

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
As an Artist/Creative as you call it, I consider myself first and foremost a songwriter/activist these days I suppose. What I mean by that is unlike my days in Nashville, when my primary goal as a songwriter/musician was to write and record songs that might someday make me wealthy and known/successful… currently these days, the vast majority of the songs that I bring to fruition start to finish, writing, arranging, recording, producing, shooting video, promoting… well, these songs are typically purpose driven songs or messaging songs.

They are geared towards getting a message across, elevating a non-profit’s cause in the public eye, unifying a group of people… Maybe upon moving to Florida from Nashville, the crossroads I found myself at dictated that I shift focus on my “content creation,” meaning the actual circumstances and situations I arrived in down here drove the shift… but there was certainly a moment when the thought crystallized in my brain that this is now how I exert most of my desire and talent for writing and recording.

For a higher power… a higher purpose. The desire to put more into that end of my creative pool probably began when I was still in Nashville, where over a period of years, I was blessed to utilize my songwriting and facilitating skills to work on both a “Songwriters for Soldiers” project, which was tremendously rewarding… transformational actually. Also, during that time, I was a “Staff Songwriter” for The Songs of Love Foundation for 3 years. Both of these experiences did MORE than a little shape the direction of where my songwriting was headed.

These days, when I’m not wearing my hat as a Non-Profit Executive Director (I love my day job at Temple Beth El of Hollywood), I’m writing or recording, gigging sometimes solo, and sometimes with our Temple Worship band, JewGrass Revival. Or, I’m on the road with my little side hustle, THE Song Team, these programs where my hit songwriter buddies use our songwriting and facilitation chops to create meaningful experiences in Corporate meetings and conferences.

These experiences entail working through collaborative songwriting on teamwork, organizational storytelling, creative problem-solving, innovation… and, frankly, leadership. What am I most proud of… that’s a tough one, but I’d say the songs I wrote with and for Soldiers battling PTSD, or the songs I created for children battling terminal illnesses and their families…. the feedback I sometimes got communicating back to me what a difference those experiences made to these folks… I guess I’m pretty proud of that impact.

Aside from leading Temple Beth El of Hollywood with the help of an amazing team that I absolutely love, I get up to Nashville frequently for teambuilding and other musical gigs, work still with Face the Music Foundation as a Musical Group Facilitator at the local Boys & Girls Clubs, sit on the board of The South Florida Folk & Acoustic Music Festival… you know, stay engaged. (not busy… engaged in life, right!).

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check?
I use a mindfulness app called Insight Timer most days which I find really helpful during those times when I seem to have forgotten how to just breathe and walk in gratitude. Recently, I’ve read a few books by Rabbi Moshe Gersht, which have been nothing short of mind-shifting.

One is called “It’s All the Same to Me,” and the one I’m reading still is called “The 3 Intentions.” I can’t refer back to them enough. Also, I recently re-read “Desiderata” by Max Ehrmann… so beautiful, and I just received a gift of the book, “The Greatest Salesman in the World,” by Og Mandino, which I can’t wait to dig into.

Pricing:

  • South Florida Customized interactive/Musical keynotes $2500
  • South Florida House Concerts Solo – $500
  • National Customized Musical Team-building programs – pricing upon discussion

Please find the original article/citing here.

Filed Under: Corporate Team Building, Musical team building, Songwriting Events, team building, Team building Florida, The Song Team - Team Building Blog, Uncategorized

A Brief History of Music in Healthcare

May 22, 2020 by Boom SEO Leave a Comment

Starting this month I begin a new blog series to address the case for music therapy in healthcare. I want to put my profession to the test.  Does it hold the value I feel it does? Are there areas we need to improve? 

In this first post I start by re-visiting some of the happenings before music therapy became a formalized profession. Like all health professions the beginnings are unique. For example:

  • Chiropractic care originated in 1895 when Daniel Palmer of Iowa performed the first chiropractic adjustment on a partially deaf janitor. While the shirtless janitor bent over to empty a trash can Palmer noticed that he had a vertebra out of position. When asked what happened, he replied, “I moved the wrong way, and I heard a ‘pop’ in my back, and that’s when I lost my hearing.” Palmer had him lie face down on the floor and he proceeded to make an adjustment. The next day, the janitor told Palmer, “I can hear that rackets on the streets.” 
  • Psychology was a branch of philosophy until the 1870s, when it became an independent scientific discipline in Germany. 
  • Physiotherapy started with physicians like Hippocrates, and later Galenus, who advocated for massage, manual therapy techniques (joint manipulation) and hydrotherapy as a way to treat people in 460 B.C.  Now hundreds of years later these interventions have become their own disciplines.

The history of music in healthcare begins in ancient Greece alongside the theories of Plato that medical centres should embed art, music and many other forms of healing into its core. Early on Indigenous communities, also believed in integration between mind and body and that only when harmony was achieved could health be restored.

The earliest known reference to music therapy appeared in 1789 in an unsigned article in Columbian Magazine titled “Music Physically Considered.” In the early 1800s, writings on the therapeutic value of music appeared in two medical dissertations proposing music as an intervention to treat medical diseases.

Later a documented case of a physician in the 20th century using music in the context of surgery occurred in 1914, when Evan O’Neil Kane published his report in JAMA on the use of the phonograph within the operating room. Patients from this study identified that anesthetic induction was better coupled with music for reducing anxiety prior to surgery.

More documentation happened after The Second World War in America. Doctors found that music helped the soldiers physically and mentally. Training programs began to spread worldwide.  And well….the profession of Music Therapy was well on its way. 

Since then global Music Therapy Associations and regulatory bodies grew to oversee Music Therapist’s certification.  The evidence collectors, including many music therapist researchers, continue to add to the informed use of music therapy in healthcare. 

In my short time of being a music therapist (maybe not so short now) the most exciting changes have been not what we have been doing but where we now provide music therapy because of the outcomes achieved:

  • Mental Health Facilities, Addictions Programs and Forensic Units
  • Hospitals and Neuro Units/Programs
  • Dementia Care and Long Term Care 
  • Schools and Children’s Development Programs
  • Palliative Care and Grief and Loss Programs
  • Corporate Wellness Programs

I feel the area that can and should develop next is in area of preventative medicine – we will address this later.

As I review this brief history, I am left with this thought – that all professions worked very hard and had many struggles during their time of formalization – and many continue to face old and new challenges – from being misunderstood (do needles hurt during acupuncture?), to the public not knowing when to access what treatment (when do I go to chiro vs. physio vs massage), to feeling that other disciplines are taking up some of their rightful professional space (is harp therapy different enough from music therapy that they needed their own certification?).

What I believe is important at this stage of investigation is to recognize that no ONE treatment will solve all our complex human needs. But what is important, particularly to the consumer, the general public who are paying for these services either out of pocket or through taxes, is the knowledge that what they are getting has evidence behind it (including the potential risks), and the assurance that the person treating them has the training, experience, and intention to help and not harm.  

Filed Under: Corporate Team Building, Musical team building, Songwriting Events, Team building Florida, The Song Team - Team Building Blog, Uncategorized

Innovation and Collaboration lead to a GUITAR, rising out of the ground at the Hard Rock Seminole Casino.

April 30, 2018 by Jeff Leave a Comment

Filed Under: Corporate Team Building, Leadership, Musical team building, Songwriting Events, Team building Florida, The Song Team - Team Building Blog, Uncategorized Tagged With: corporate meeting planner, hard rock cafe, Meeting planner, music team building, team building in florida

Why We LOVE the Southwest Team After All These Years

February 7, 2017 by Jeff Leave a Comment

Last week I flew back up to Nashville for Song Team, Team-Building gigs with Bank of America and SCA. The gigs could not have been more different. Tuesday night Scott Barrier, Sherrie Austin and I teamed up with 50 enthusiastic folks from Bank of America in an intimate setting. This was the first face to face meeting ever between these two departments, and we were honored to kick off a new era of collaboration at this forward-looking company. The next day, 11 other writer/facilitators and a full-band were my partners, in giving an interactive keynote for over 400 attendees at SCA where over the past year a merger has occurred, and where after a year of prep work this highly innovative, and creative company is moving forward with ONE vision. We were honored here as well, to be part of a new age of creativity, collaboration and innovation at a Fortune 500 company looking towards the future. What impressed me most about our clients on this trip was that the leadership in both instances, really seemed to “get it.” What did they get?

  • Setting the stage with a unified vision
  • Accentuating the strengths of the team
  • Clearly communicating the goals
  • Bringing everyone to the table

That’s what they got.   And it’s clear, that both companies are on the right path.  Keeping their eyes on the success of both their internal AND their external customers’ needs.  And guess what, because of this strong leadership, the employees for these companies are ALL IN!

On the trip back, Southwest Airlines impressed me, as they’ve done so many times before.  For some reason, I didn’t check in early enough.  Which, since I travel with a big ole’ Gibson guitar, is something I take seriously…usually.  I want to make sure there is always overhead space for the instrument.  When you travel in C group, occasionally, you may be out of luck. Southwest though, flying to and from Nashville, is typically VERY sensitive to the needs of musicians.    Here I was wandering onto the plane late, and the attendant at the front, without prompting from me, had already seen my guitar, and radioed back to her counterpart near the rear of the plane, to “reserve” a spot for my guitar to rest….she knows how many of us pickers feel about checking our babies.  I truly appreciated that.  Small detail, but makes a difference! Near the end of the flight, the crew dimmed the lights, and asked us to close our window blinds.  They they turned on some small emergency lights as “Candles” and sang happy birthday to a surprised passenger.  This is “business as usual” for the Southwest team.  But on a daily basis, their business as usual creates thousands of loyal customers….daily.

Filed Under: Corporate Team Building, Leadership, team building, The Song Team - Team Building Blog, Uncategorized Tagged With: leadership and team building, songwriting and team building, team building

A spring blizzard in Denver, brings out the best…and worst in a team

April 9, 2016 by Jeff Leave a Comment

On a recent business trip to nowhere (I’ll explain later) I saw both the best, and the worst in how a team of employees on any given day, for any given organization can rise to the occasion during a crisis…saving the day, or make a bad situation soooo much worse. Even in crisis, especially in crisis sometimes, how your key team members from the front-line… on up respond can either lose you precious customers by the planeload, OR those same people, can become lifelong fans. Warriors extolling the virtues of how your team, turned an awful situation into a pleasurable one.

So, I got on a flight with a back pack and a guitar headed for a seminar in Denver. It was to be a 4 day trip. Days 1 and 4 would be travel, with 2 days of classes in between. A freak blizzard hit Denver that day, one day after 70 degree temperatures filled the air with a touch of spring. Even Denver, used to snow was caught somewhat unprepared for tropical storm force winds and a foot of snow. The airport lost power, while flights were cancelled and diverted left and right. My route, which was supposed to be West Palm Beach, through Newark and then on to Denver changed.

What is tough to swallow was the lack of onsite “Call in” support personnel to handle the influx of delayed and cancelled flights which of course resulted in thousands of travelers being displaced and re-routed. The storm itself was expected, just not the intensity of it.

I won’t name the airline in question in my particular instance, and certainly all carriers flying into the region were affected on this day. However, I can only speak to what my experience was in observing how THIS carrier prepared…or didn’t prepare in advance for the “possibilities.” (this airline was made notorious a few years back by breaking… and even more so, it’s subsequent handling of the breaking, of a traveling songwriters expensive musical instrument. It became a book, and turned this no-name songwriter into an author and well-traveled speaker on the motivational speakers circuit…His topic was of course customer service and the way social media can turn one person into an army.)

Ok, back to regularly scheduled programming. There were not enough customer services representatives at the service desks to handle the travelers who were all in need of routing solutions. Those that were on site, DID manage to for the most part smile and do all they could for the hoards of frustrated travelers. I became one of those travelers upon landing in Newark from Florida when I found out my initial connecting flight to Denver was first delayed and then subsequently cancelled in short order. With some help from my amazing boss, who was pulling the strings behind the scenes, I got re-routed to Houston for a later connecting flight to Denver. The fun started on that flight, as the crew was less than loving and kind. It wasn’t horrible, but it wouldn’t have given an already weary traveler the warm and fuzzies either.

Upon landing in Houston, and all of us turning our mobile devices back on a half-second after touchdown, the word started to spread that Denver airport was closed, and all of our flights were of course, canceled. Welcome to Houston folks, please enjoy your stay.

At the help desk in Houston, the weary, and yes under-manned staff for the airline in question were doing their best, but they were tired, a bit grumpy, under-manned and apparently not “empowered” by their higher ups to do very much to make our unexpected stay in Texas more comfortable. They did give us discount vouchers to local hotels, who on a Wednesday night, were about to get a HUGE boost to their mid-week occupancy rates.

Now, at the hotel the story was entirely different. The staff, though not quite prepared for the surge in business in terms of personnel levels, were entirely ready to smile, accommodate, and inquire as to how they could help to make our unexpected stay wonderful. They succeeded.

That night I found out, I’d never make it to Denver and the entire days’ worth of travel was simply going to take me straight back to Florida the following day. Wow. Who knew what fun that would bring?

As we left the ground the next day, the pilot thankfully warned us of rough weather we’d be flying through, and it sure did get bumpy several times. But the turbulence in the air, bumpy as it was…did not compare to the gruffness of one of the airline attendants who may well have been an Ogre from a Disney movie. People were pissing her off left and right because they needed to “gasp” go to the bathroom. I’ve never in all my years of travel heard an attendant treat guests from all walks of life with such vitriol. “Sir, there is someone in there, you’re going to have to sit down.” “Mam, I will tell you when you can come back to the restroom, it’s currently occupied. There is one up front you can try….if you want.” There is no real way for me to convey here how nasty this woman’s tone and attitude were. Now granted, maybe she was having a horribly off day herself. She is only human. But this is the travel/hospitality industry, and her performance was a solid F.

Filed Under: Corporate Team Building, team building, The Song Team - Team Building Blog, Uncategorized Tagged With: airline leadership, Building Teams, collaboration, Collaboration in the workplace, Corporate Team Building, corporate team building nashville, innovation, interactive team-building, Song team building

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  • ‘Lighting the Future Through Song’: Broward Students Transform Holocaust Testimony into Music
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  • VOYAGE Miami (Formerly Canvas Rebel) Does a Follow Up Interview with Song Team Founder, Jeff Jacob

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